The shopper is bombed with hundred of ads without context, during his path to purchase. It's annoying and disturbing.
All brands are fighting for shopper's attention using the same ads for all shoppers segments.
When there is so much noise, shoppers filter ads and offerings that are not relevant to their purchase intentions.
Shopperception helps brands to engage shoppers based on their actions in front of the products. This is the key to higher response rates, better conversions & more sales.
One of the key success of online ad networks is that you have great accountability about what's happening, the reach and efficiency of your campaign.
Shopperception provides e-commerce-like metrics, so you can understand how many shoppers were engaged, the number of ads served & the campaign performance.
A digital signage running a video loop with the same ad (or a static sign) are not related to different shoppers intentions.
Our technology follows each shopper activity and raises ads, information and events based on their actions with the products.
Now you can show an ad if the shopper stands by more than X secs in front of certain products, or offer a coupon if he returns your product, or even raise an upsell promotion if he pick-up at least x units.
Our technology provides the context about the shopper activities so your message is highly targeted to what's happening in the shelf right now.
All Brands understand that most of the shopper choices are made in the store.
Your budget can be spent now in a unique way to engage shoppers, and differentiate from your competitors while keeping control on what's happening in your campaign.